Social Media Campaigns that Rocked
I’m halfway done my BCIT Social Media class.
I’m learning a lot. I’m also panicking – This class is only the beginning of what seems an ever-evolving, ever-changing learning experience.
I’m a person that loves humor. It engages me. If your brand can poke fun at itself, and does it with a little flair – I, as a consumer, will take a closer look.
Now who doesn’t remember this guy? Ad agency Wieden + Kennedy hit a home run with this campaign. Using YouTube, Facebook and Twitter, the ads, aimed at women instead of men, resulted in Old Spice bodywash sales to increase 107%. That’s a lot of bodywash.
It’s not only that actor Isaiah Mustafa is “ridiculously good-looking” (hey, his words, not mine.) But the campaign is interactive. Old Spice uses twitter and Facebook to engage its customers, and YouTube to respond to tweets and questions from its fan page. The viral nature of the Old Spice videos exemplifies the power of social media.
Another one of my favorite social media campaigns was done by Dos Equis. The series of ads were produced by marketing firm Euro RSCG and featured Jonathan Goldsmith as “the most interesting man in the world”. Sales of Dos Equis increased by 22% at a time when sale of other imported beers fell 4% in the U.S. In Canada, sales tripled. Their Facebook page has over one million fans. you can find them here http://www.facebook.com/DosEquis.
And finally, we have a social media campaign that it was so ridiculous, so painful to watch, that it was good! The series of videos featured Blendtec‘s founder, Tom Dickson attempting to blend various items in order to show off the power of his blenders. The Will it Blend? campaign was nominated for the 2007 YouTube award for Best Series, won the Net Magazine’s 2007 Viral Video campaign of the year and won the Bronze level Clio Award for Viral Video in 2008. http://www.willitblend.com/ has used Facebook, twitter and YouTube to make their marketing campaign succesful.