SodaStream Unveils Scarlett Johansson as its First-Ever Global Brand Ambassador
I love my SodaStream. I’ve been using it for years.
This great little gadget turns regular water into sodas and sparkling water in seconds. With tons of different flavours to choose from, this is a very cost effective solution for us pop drinkers, not to mention an environmentally friendly solution for keeping pop cans and bottles out of land fields. SodaStream products are available virtually everywhere, making very convenient to find different flavours of sodas to try. With SodaStream, consumers can create their own carbonated beverages at home, and mix them as they see fit. SodaStream soda mixes are available in over 100 flavors, and generally contain 2/3 less sugar, 2/3 less calories, no high-fructose corn syrup and no aspartame.
Now SodaStream has signed actress Scarlett Johansson as its first-ever Global Brand Ambassador. The 28 year-old Hollywood superstar is being cast as the new new face of a marketing campaign debuting during the Super Bowl XLVIII on Sunday, February 2, 2014.
Aside from being a role model for healthy body image and a champion for environmental responsibility, Scarlett Johansson is a long-time user and genuine fan of SodaStream.
The actress has loved sparkling water since childhood, which led her to discover SodaStream. Now a loyal user for years, Johansson has a soda maker in her home and is an enthusiastic fan of the brand.
“I’ve been using the SodaStream products myself and giving them as gifts for many, many years,” said Johansson. “The company’s commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world!!”
Most of you remember SodaStream’s Super Bowl ad was banned from CBS because they claimed was a “direct hit” at two other Super Bowl sponsors (Coke and Pepsi). Interesting, considering that those two brands have made a living of dissing each other in their advertising for years.